I'm Afraid. Will Apple Become Dead To Me?

I guess you could say I'm sort of an Apple fan boy.  I've had Mac's since the days of the LC.  Right now in my home we've got 4 Macs, 4 iPhones, maybe 3 iPod touches, an AirPort Extreme, an Apple TV and who knows how many other iPods. 

I've been editing on Macs using Final Cut Pro since version 1.   I record voice over using Soundtrack Pro.  I'm addicted to all things Mac.

But that could be changing. 

Apple abandoned Final Cut Pro in favor of iMovie Pro.  When I first read about Final Cut Pro X I was giddy, and planned on buying it the day it came out.  Then the reviews started coming in.  Uh oh.  I went to the Apple store and tried it out.  Horrific. Unprofessional.  Unusable. Don't get me wrong - I'm all about new stuff, changing the paradigm, going tapeless and such.  But are you kidding me?  Basic functionality available in the first version of FCP isn't even there in FCP X.

And over the last few months we've heard rumors that they might discontinue the Mac Pro.  No. Way.  My Mac Pro has 4 massive internal hard drives and three video cards.  I'm sure thunderbolt is amazing, but I really don't want more cables and hard drive enclosures cluttering my studio, attached to some high powered iMac. 

I get it.  From the narrow view of a business exec, the real Final Cut Pro has a very small market base.  Laptops are 70% of computer sales. The pro market is a tiny fraction of the consumer market.  But why in the heck do you think the consumer market does so well?  One reason is because the pros tell the world how amazing Macs are.  Why has my immediate and extended family embraced Apple and spent 10's of thousands of dollars on Apple products over the years?   It has a lot to do with the fact that big brother and daddy (me) has worked in the entertainment industry for a dozen years on a mac, and sings its praises.

Please Apple.  Don't make me get a Droid.

www.trevorjonesvo.com

Citizen Warrior

My son Kelsen is in the middle of basic training as an Army reservist.  I was proud to be a part of this video for this great organizition. 

Check Out The Muppets Soundtrack!

Muppets Sneak Peek!

The Muppets opens today!


Here is a sneak peek at this fun new feature.  OK, if you've seen the movie, it won't be a sneak peek, but for the rest of you!


You can hear me narrate the open...

Blog World 2011

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Location:L.A. Live Way,Los Angeles,United States

The Future

When  Apple finally released the iPhone 4s, I wasn't planning on getting it.  I mean, it was barely an upgrade right?  A little better camera, full HD, a faster processor and that whole "Siri" thing.  Well, I happened to glance at my AT&T account and saw that I had two upgrades coming.  Hmmm.  Then it occurred to me that I could sell my old phones for about what I could get for the new phones.


Welp, that settled that.  The Saturday morning after the phones were released, I was standing in line at the Simi Valley Apple Store to get my wife and I new phones - just the $199 16GB versions of course.  But... minor problem, they only had one16GB phone left.  O darn.  I had to get myself the 32GB version (ya, ya, I should have given that one to my wife - except that she wouldn't know what to do with that much space.)


So, whats the verdict?  It is a tad faster, tho not hugely.  I haven't noticed a big difference with the camera, but I haven't done side by side comparisons or anything.  But is there anything that I, a professed Apple Fan Boy, who's owned an iPhone since the day it was released just LOVES?


Yes.


Siri.  She rocks.  OK, she can't understand what I'm saying some of the time, and couldn't connect to the network at times that first week.  But dude, do you have any idea how cool it is to be able to send LOOOONG texts to my brothers, just to be obnoxious, WHILE DRIVING?  I do it ALL the time.  Sure, it looks like someone from Tajikistan listened to me talking into my phone at 80 MPH and tried to guess what I was saying, and typed it, but hey, the gist is generally right.  I don't just use it for silly stuff either, I actually communicate with friends and family, without having to actually - heaven forbid - call them.


The day after I got my 4s, I even dictated a letter to my son (who is in Mexico on a mission), one paragraph at a time, using Evernote.


What about my voiceover business?  Baby.  I use it nearly daily to set reminders for myself:  "Remind me at 8 a.m. to revise that narration for Coca Cola" or "When I get home, remind me to record the voice over for Kodak".   It is a simple to do list, but for me, it works. With IOS5, its a simple matter to swipe your finger down and see what's on your plate for the day.


The beauty is that Siri is an AI: she'll get smarter, better, faster and be able to do more.  It may be a bit of a novelty now, and that will wear off.  But it IS practical and useable for me and my voiceover business, and I anticipate I'll be using it more and more in the future.


Siri IS the future. Embrace her.  I have.



I took my 4s with me Mnt Biking in St. George - She helped me keep tabs on my VO biz, while documenting our fun:

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