I'm Afraid. Will Apple Become Dead To Me?

I guess you could say I'm sort of an Apple fan boy.  I've had Mac's since the days of the LC.  Right now in my home we've got 4 Macs, 4 iPhones, maybe 3 iPod touches, an AirPort Extreme, an Apple TV and who knows how many other iPods. 

I've been editing on Macs using Final Cut Pro since version 1.   I record voice over using Soundtrack Pro.  I'm addicted to all things Mac.

But that could be changing. 

Apple abandoned Final Cut Pro in favor of iMovie Pro.  When I first read about Final Cut Pro X I was giddy, and planned on buying it the day it came out.  Then the reviews started coming in.  Uh oh.  I went to the Apple store and tried it out.  Horrific. Unprofessional.  Unusable. Don't get me wrong - I'm all about new stuff, changing the paradigm, going tapeless and such.  But are you kidding me?  Basic functionality available in the first version of FCP isn't even there in FCP X.

And over the last few months we've heard rumors that they might discontinue the Mac Pro.  No. Way.  My Mac Pro has 4 massive internal hard drives and three video cards.  I'm sure thunderbolt is amazing, but I really don't want more cables and hard drive enclosures cluttering my studio, attached to some high powered iMac. 

I get it.  From the narrow view of a business exec, the real Final Cut Pro has a very small market base.  Laptops are 70% of computer sales. The pro market is a tiny fraction of the consumer market.  But why in the heck do you think the consumer market does so well?  One reason is because the pros tell the world how amazing Macs are.  Why has my immediate and extended family embraced Apple and spent 10's of thousands of dollars on Apple products over the years?   It has a lot to do with the fact that big brother and daddy (me) has worked in the entertainment industry for a dozen years on a mac, and sings its praises.

Please Apple.  Don't make me get a Droid.



  1. I went from FCS to FCPX and at first I wanted to murder it, but after 20 hours or so, I'm a huge fan. Then again, I'm probably the prosumer you're talking about.

    Still, I get what you're saying, and I'm pretty nervous about a post-Jobs Apple myself.

    Just not sure how I'd find my shoes without Siri.

  2. Trevor,

    I did a google search for "voice overs", as I am just getting started in that end of the business, and happened upon your blog.

    As a Mac fanatic myself, I have to agree with you. Did you happen to see the release of the iPad 3? There is hardly anything innovative about it, unlike the iPad 2 vs. the original iPad.

    Also, when Steve Jobs passed away, I thought for sure Apple would carry on because of John Ives and Tim Cook - but now, I am not so sure.

    I hope!

    Jason Noxon